When attempting to sell a product online (for instance, on craigslist) there is a very good chance you will be the target of a social engineer; this is especially true when you are selling high-value commodities like cars or jewelry. Given the anonymous nature of the internet, it can often be hard to distinguish between legitimate buyers and social-engineers.
What steps can a person take to minimize the risk inherit in conducting high-value transactions online? Is it possible to fully eliminate the risk?