I have a merchant website. When a user visits the website, a cookie is set. Then when the same user visits the site again, we provide him with suggestions, content that he may enjoy based on what goodies he has viewed previously.
In my opinion we don't do anything harmful as content advice that the user may enjoy is all we do, using tracking cookies. But as far as I know, in the EU it's illegal to use cookies even for this (not harmful) purpose.
Is there a real risk of being prosecuted when using tracking cookies for not harmful purposes? What countries prohibit tracking cookies besides the EU?
