Note that in the US, hacking is illegal. The law is extremely broadlaw is extremely broad and prohibits all sorts of things that many people might not realize are illegal. I don't know how you discovered the bug, but I am worried there is a high risk that the actions you've taken up to now (e.g., to discover the bug) might be illegal. If your actions in discovering the bug violated the law, even arguably, and if you piss off the company or generally act like a jerk (e.g., by demanding compensation), they might call up a federal prosecutor and convince the prosecutor to charge you for violating federal law. You really don't want to be in that position.
How to disclose a security vulnerability in an ethical fashion?How to disclose a security vulnerability in an ethical fashion?
How should I escalate a vulnerability that is dismissed by the vendor?How should I escalate a vulnerability that is dismissed by the vendor?
Which companies facilitate payment in return for vulnerability disclosure?Which companies facilitate payment in return for vulnerability disclosure? (but I doubt they will pay for a vulnerability in a website; there are few or no buyers for that)
But, the bottom line is: check your motives. The only reason to report the vulnerability to the company is because "it is the right thing to do" and for the good of others. You are not likely to make money off this, I'm afraid to say this. If you find that you are doing this for purposes of making money, stop; go do something else. If you are doing this for purposes of making money, the risks are too high that you will find yourself hit with a lawsuit, a criminal prosecution, or something else that not only prevents you from making money, but also makes your life hell. There have been too many other cases where security researchers were prosecuted for "hacking"too many other cases where security researchers were prosecuted for "hacking", when they were just trying to report or publicize a security vulnerability (not even try to exploit it for financial gain).