This obviously extends a level of trust to the advertiser to respect the user's privacy wishes. The Google cookie approach seems to be based off an advertising consortium called aboutads.info.
Can someone explain what consumer privacy protections are in place for advertisers? I'm looking for links to legal repercussions, or how to report a negligent advertiser.
So far I've only found information on how to report non-compliant companies in the United States, but I don't know how effective that is (fines, etc) or what the laws are in other countries .