I was reading an article about malware active in ad-banners, limited to systems with IE-browsers with some settings.
Researchers from antivirus provider Eset said "Stegano," as they've dubbed the campaign, dates back to 2014. Beginning in early October, its unusually stealthy operators scored a major coup by getting the ads displayed on a variety of unnamed reputable news sites, each with millions of daily visitors. Borrowing from the word steganography—the practice of concealing secret messages inside a larger document that dates back to at least 440 BC—Stegano hides parts of its malicious code in parameters controlling the transparency of pixels used to display banner ads. While the attack code alters the tone or color of the images, the changes are almost invisible to the untrained eye.