Our B2B marketing manager was asking me if there is a way to take the IP's we store of visitors to our website and get business name, address, and possibly phone from it. (I personally think it would be creepy if I visited someone's page and then they called me out of the blue trying to sell me their stuff, but whateve).
Anyway, to my (limited) knowledge the best we could do is take the IP and look up the ISP and the general vicinity, but that would only show where the node was they use, e.g. even if they were in SF, it would just show the node they are using in Fremont. Furthermore, ISP's don't make that information public, so you would have to call them to get specific information about that IP. They won't be willing to do this for privacy concerns. Not to mention most companies take measures to block their public IP from being associated with them.
She found a company called Lead Forensics that claims they can get business name, phone, address, what pages they viewed and for how long, etc... a long list of things.
Can someone shed some light on this? Is this company making false claims? Is all you can really do (without breaking the law or violating privacy rights) is just get the ISP and node location the business is using?