Lately, I've been getting emails for my work email address from SEO scammers. Some examples look like this:
Hi, Hope you are doing well there! Would you like to increase the traffic of your website? Would you like to be listed at the top of Google for multiple search phrases (keywords) relevant to your products or services? Contact us for the best quote for your website & we will guarantee to rank your website on the (1st page of Google) we provide a complete solution for your Online Business. Kind Regards, FirstName, Digital Marketing Expert
Since our security policy says to just report and ignore them, I can't exactly reply to them. From what I Googled, articles like these just explains how my email was found out or that the service they provide are sub-optimal. But how do these scams work exactly? How are their SEO service different than a legit SEO service?