VPN companies tell us you're not safe if you're not using a VPN.
What I'm trying to understand is why, as a home user using the internet at large, a VPN into some VPN hosting company and from there out into the internet is any better (security wise) than going out into the internet from my ISP?
I understand that if I VPN from home into work then it makes sense: the other end of the VPN from me is inside the work secured network, so my traffic is not exposed to the internet.
But for day to day individual use why is it better from a security perspective to come out onto the internet from a VPN hosting company compared to from the ISP?
(I'm aware of, and not really asking about, commercial considerations/benefits such as being able to access content, or affect ads etc)