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I noticed a multiple incarnations of same fake ad on Facebook, that had tens of legitimatelly looking comments. All commenters had valid lithuanian names (ad is also in lithuanian), multiple profile pictures, up to ten posts of going back to 2020. Some of the posts even have a few likes. Googling pictures or names does did not reveal a real person profile. This seems too elaborate for the sake of one fake ad campaign, so it got me thinking.

  • Is there a way to create these accounts with few years of history? Or were they created way in advance and then sold as a "comment on your post" service?
  • Is content cloned from existing Facebook accounts?

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There isn't a way to create accounts with "new" history. That would break Facebook.

Automated processes create fake accounts, do the bare minimum to keep the account live, and then "account brokers" rent out access to these accounts to do things like post automated comments, like posts, ads, etc.

This has been around for a really long time.

Yes, sometimes content is cloned from legitimate accounts. But that's not necessary.

Some history of this kind of thing reported in 2014: https://www.washingtonpost.com/news/wonk/wp/2014/01/06/click-farms-are-the-new-sweatshops/

More recent and in-depth exploration of the wider problem: https://cheq.ai/blog/everything-about-click-farms/

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