When looking to get an SSL certificate one is presented with a lot of options. For example lets take Network Solutions since they have a nice comparison chart.
Immediately there seems to be 4 major options: Cheap certificates, business class certificates (which have the same features as cheap certificates but with support and a bigger grantee), wildcard certificates, and Extended Validation certificates.
Does it really matter in the end which certificate you get? How many people besides paranoid security people check the encryption strength and the level of verification of every HTTPS site before going further in?
Why would sites go for Extended Validation when a cheap certificate or Business certificate will do just fine? Extended validation in this case is 4x as expensive than the Business certificates, and 30x as expensive as a cheap certificate. Is it purely for the tech support and larger grantee's or is there another reason?