Terry Chia answered the question "What is the benefit of rotating certificates so frequently?" fully correct, so there's nothing for me to add.
However, I'd like to add a note that Google does frequently change their public keys as well, so the assumption of the cheat sheet is invalid. This does add pretty much confusion and may be part of the reason for the original question.
Just from my personal x509-archives:
$ openssl x509 -in google-oct.pem -noout -subject -dates -modulus
subject= /C=US/ST=California/L=Mountain View/O=Google Inc/CN=www.google.com
notBefore=Sep 24 10:48:54 2014 GMT
notAfter=Dec 23 00:00:00 2014 GMT
Modulus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
$ openssl x509 -in google-nov.pem -noout -subject -dates -modulus
subject= /C=US/ST=California/L=Mountain View/O=Google Inc/CN=www.google.com
notBefore=Oct 22 12:57:51 2014 GMT
notAfter=Jan 20 00:00:00 2015 GMT
Modulus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
[...]
$ openssl x509 -in google-apr.pem -noout -subject -dates -modulus
Modulus=924D62DDCD6B012D33F6CF12A5FD6291B490867ABB1E4F7F356FA8BBD424400C283EE7BB14DA8D1268239814A490F7D88EBA5EA3A9ED8DFEE6B6FF841405A964D47B1F76DB6F39A6990FD024060248FA889580271D6DDA6A7ADEB1538425268FAA8C2D824865DA3F30F78D48887D4C90D86F0A8A95F0A9CC951B7562FC98EC91D132C1C9418182045652BF510D357F1792201126DF230CD76BCA58B367A30088E6606FE7B80265582BD9A235F36AC60A2A6C266775979B52501355C51C7927ABA5DD0FFAFA39DFA240B3F21826188A9818B5E9761D38E15ACA980EF12BA14BEE00CA3D8C7F66112B56CEDCE2CA8BE67DD8ACA8B594D906CAE752217F67419E59
The actual keys are completely different, and that's perfectly fine from a security perspective.
Assuming that given enough time and ressources, one may e.g. attempt to brute-force-calculate a private key to match a known public key. Or something like heartbleed does happen one more time, resulting in a compromise of private keys. A simple way to mitigate both kinds of threats is to periodically change the keys.
From my observations, Google's certificates are valid for three months, but are exchanged once a month. This is fine from an operational point of view: you don't want to reload the new certificates in exactly the same second, but probably start deploying the new certificates on 1% of the affected servers and increase to the full fleet of servers. If something goes wrong, you can still revert to the old, still-valid certificate, and have up to two more months to fix the new certificates, server configuration, server software or whatever is resulting in the associated trouble with the new (broken) certificate.