I was just going through TPM Overview and What makes TPM chip Endorsement Key Non-migratable? but it seems like the "trust" is a matter of "trusting" the manufacturer to not be malicious or be negligent in developing the platform.
I didn't really see any way of verifying the trustworthiness in that there is no way to tamper or clone the module especially since we don't control the module maker. Nor would there be a way to prevent the module maker from creating a duplicate TPM with the exact same keys.